Pennsylvania-based Reese Advertising has selected Study Hall to provide product development research for a prominent international pest control brand. Working with the Agency and client teams, Study Hall will implement a custom market research initiative directed toward homeowners in key pest control markets. The study will examine reactions to–and interest in–product innovations in the home pest control category.
Addressing the selection of Study Hall for custom primary market research, Greg Purcell (Managing Partner- Reese Advertising) said: ‘We had a really tight deadline for important new product research with a new client we had to impress. Study Hall could not have been more responsive. As a consultancy, the Study Hall team is always on top of things and proved very knowledgeable about this category. They recommended changes to the research protocol that focused the research and made it more effective in terms of both learning and overall value to us. Our pest control client was truly impressed and so were we.’
Reese is a full-service integrated Advertising and Public Relations firm that delivers a unique approach to gaining insights, inspiring creative solutions and measuring results. The agency integrates strategic thinking with marketing communications, including advertising, public relations, social media, interactive services and web design, market research, and media planning and buying. Founded in 1982, Reese serves both B2B and B2C clients and is an active community supporter.
Study Hall is a full-service brand and communications research consultancy that provides primary market research and insights for local, regional, national and international clients. Study Hall is based in Tampa (FL) but works in all markets in the US and abroad. To learn more about how Study Hall can provide custom market research for new product development, product concept testing, customer experience, operations and/or customer satisfaction, branding or other areas, contact us at 813.849.4255, x203.