Norwegian Cruise Line has once again tapped Study Hall as engagement partner. During May, Study Hall will conduct brand and communications research with the cruise line and its new marketing communications partner, The Martin Agency. Working with the Norwegian and Martin Agency teams, Study Hall will conduct a multi-market evaluation of new brand messaging and campaign elements.
Addressing this win, Rodney Kayton (Managing Partner – Study Hall) said ‘This business win is a fantastic way to start the month of May. Norwegian Cruise Line is a huge brand, and can no doubt retain any research partner for any initiative. We are pleased that they have again retained Study Hall, and we see their repeat business as a clear indication of the quality of work we produce for them.’ Kayton added ‘We look forward to bringing our disciplined approach to creative evaluation research to this engagement, and we look forward to providing Norwegian Cruise Line with powerful knowledge to help optimize their new marketing communications.’
Norwegian Cruise Line is the innovator in cruise travel with a 44-year history of breaking the boundaries of traditional cruising, most notably with the introduction of Freestyle Cruising which has revolutionized the industry by allowing guests more freedom and flexibility. Today, Norwegian has 11 purpose-built Freestyle Cruising ships, providing guests the opportunity to enjoy a relaxed cruise vacation on some of the newest and most contemporary ships at sea. The company has two 4,000-passenger vessels on order for delivery in spring 2013 and spring 2014. For more information, go to www.NCL.com
Study Hall is a full-service brand and communications research consultancy that provides primary market research and insights for local, regional, national and international clients including multiple clients in the travel and leisure industries. Study Hall is based in Tampa (FL) but works in all markets in the US and abroad. To learn more about how Study Hall can design and deploy custom brand, communications, or other primary market research, contact us at 813.849.4255, x203.