Working closely with Pennsylvania-based Reese Advertising, the Study Hall team has just completed a multi-market brand identity research engagement for new products in the pest control category. The research was commissioned to assess a range of brand identity components and determine the optimum and most compelling ‘fit’ for a new pest control product and technology. Results from the research are already being used to finalize a full brand identity package prior to the new product rollout during CY2012. Commenting on this fieldwork, Rob Iles (Partner – Managing Director) said ‘We are delighted to continue our working relationship with Reese Advertising and their clients. And we are pleased to be able to provide a disciplined, research-based approach to the evaluation and refinement of a range of brand identity components. The research generated very clear and consistent guidelines for final brand development, and we look forward to seeing the results of the research become public with this new product launch in 2012. It is an exciting product, and one which we are as excited about as the client!’ Iles added ‘This engagement was a terrific example of the value Study Hall adds to ongoing client partnerships. We know the Reese team, we ‘got’ their needs very quickly for this project, and we were able to turn around rich and useful insights in a very timely manner.’
To learn more about Study Hall Research and our expertise in brand identity or other primary custom research, or for a demonstration of how quickly we can grasp your needs and respond with an effective research solution, contact us at 813.849.4255, x203.