Study Hall continues to add top-tier healthcare brands; CVS Caremark retains consultancy for communications evaluation research

Study Hall continues to build its roster of top-tier healthcare clients with the addition of CVS Caremark as a B2C research client. The healthcare brand’s Managed Care business unit has retained Study Hall to conduct communications evaluation research with key Medicare-enrolled and eligible target consumers. During early- and mid-December, Study Hall will execute a series of qualitative Baccalaureate Groups® in Ohio and Florida markets to explore a range of issues relating to Medicare and managed care communications.

Reacting to this new client engagement, Rob Iles (Partner – Managing Director, Study Hall) said ‘We are very pleased to add yet another industry-leading healthcare brand to our growing roster of clients in this category. CVS Caremark is clearly a leader in retail, managed care and pharmacy benefits management, and we look forward to working with them on this important communications evaluation research.’ Iles added ‘As healthcare in general–and healthcare for Seniors in particular–becomes more complex, effective and concise communications are critical. Our disciplined approach to communications evaluation should give CVS Caremark a clear sense of direction as the Managed Care team looks to optimize materials and communication for current and prospective Members. CVS Caremark is a significant player in their categories, and their selection of Study Hall is a further affirmation of our healthcare market research expertise.’

To learn more about Study Hall’s healthcare market research experience, or to request proposals or costs for primary healthcare research, contact us at 813.849.4255, x203.