Healthcare research engagements continue; Study Hall completes multi-phase research initiative with Surescripts

As the end of 2011 approaches, Study Hall has completed a multi-phase qualitative and quantitative research initiative for Surescripts, a leading brand in the areas of e-prescribing and health information networking. During October-December, Study Hall completed a series of in-depth interview with key decision-makers and executed a broad-scale online QuickStudy®with a range of B2B target customers in the healthcare category.

Remarking on this new client engagement, Rodney Kayton (Managing Partner, Study Hall) said ‘As the healthcare category grows more diverse and more complex, there will be an increasing need for Study Hall to provide a broad range of research solutions for partner clients. Our Surescripts research partnership represents just that sort of partnership: they came to us needing tremendous research ‘precision,’ and we developed and executed a comprehensive multi-disciplinary solution that effectively and efficiently met their needs.’ Kayton added ‘Surescripts is a recognized leader in the e-prescribing and electronic health records (EHR) fields, and their decision to partner with Study Hall is yet another affirmation of our growing and respected expertise in healthcare market research. We are pleased to add them to our roster of prestige healthcare client brands.’

For more information about Study Hall Research, healthcare marketing research, or our broad range of other primary marketing research categories and clients, contact us at 813.849.4255, x203.