On 7 March 2012, Study Hall will be the only primary market research firm invited to present at the 3-day symposium ‘Building B-Schools.’ The research consultancy will be presenting a best practices session ‘Re-Building Your Brand,’ and will be coaching attendees on the sound use of market research as a part of b-school (re)branding. The Study Hall team will be joined by representatives from the University of Georgia, Temple University and other representatives from successfully (re)branded business schools.
Addressing this conference, Rodney Kayton (Managing Partner – Study Hall) said ‘We were pleased to receive this invitation from AACSB, as their conferences and symposia always feature speakers and lecturers from distinguished firms and brands in various fields. An organization like AACSB could have chosen any research consultancy to participate, but their decision to ask Study Hall is–we feel–a positive reflection on our level of expertise and excellence. And it makes a continuation of our involvement in the academic arena, where we are regular lecturers at both the Sykes College of Business at the University of Tampa and the Zimmerman Advertising Program at the University of South Florida.’ Kayton added ‘We look forward to this exciting symposium. In today’s competitive academic marketplace, it’s important that organizations like business schools realize that they have–in many ways–become consumer brands that are competing for share of mine and share of academic dollars in much the same way that packaged goods or leisure travel brands compete for the same share types. Because Study Hall’s research experience covers a broad spectrum of brands and categories, we look forward to being able to bring a well-rounded and truly ‘world view’ perspective to our sessions at the symposium.’
AACSB International (The Association to Advance Collegiate Schools of Business) is a global, nonprofit membership organization of educational institutions, businesses, and other entities devoted to the advancement of management education. Established in 1916, AACSB International provides its members with a variety of products and services to assist them with the continuous improvement of their business programs and schools. Its membership roster includes colleges and universities from nearly every conference and state in the United States, as well as international colleges and universities. To learn more about the symposium, visit http://www.aacsb.edu/BuildingBSchools/index.html
To learn more about Study Hall and our primary market research expertise, or to request case studies for our work in healthcare research, travel & leisure research, educational research, broadcasting & communications research., technology research, fast food/QSR research, casual dining research or more, contact us at 813.849.4255, x203.