Tires Plus retains Study Hall for national brand ID quantitative study

Tires Plus, the national chain of tire and automotive care centers, has retained Study Hall to conduct a national quantitative research study. The research will focus on potential brand identity elements relating to Tires Plus communications and service offerings.

Addressing this latest client assignment, Rob Iles (Partner – Managing Director, Study Hall) said: ‘This is an intriguing piece of brand research for the Tires Plus client.  As they look at product, service and line extensions, it’s critical that they have an integrated and cohesive brand portfolio. This national-sample online QuickStudy® will give the Tires Plus team the data they need to make grounded decisions en route to enhancing their overall brand offerings in the marketplace. We are pleased to have been chosen by Tires Plus for this custom quantitative research.’

Tires Plus operates more than 500 stores in 23 states, under the Tires Plus brand and also Michel Tires Plus, Hibdon Tires Plus and Wheel Works.  Tires Plus offers Total Car Care, including tires, repair and maintenance services for all types of automobiles. 

To learn more about Tires Plus and Total Car Care, go to

To learn more about Study Hall and our brand and communication research expertise and our specific experience with retail store marketing research, or to request case studies for any of our broad range of client categories, contact us at 813.849.4255, x203.