Study Hall to conduct new product communications research for Norwegian Cruise Line

Miami (FL)-based Norwegian Cruise Line has again tapped Study Hall as engagement partner, this time for new product creative evaluation research. During early November, Study Hall will conduct communications/messaging research with the cruise line and its marketing communications partner, The Martin Agency. Working with the Norwegian and Martin Agency teams, Study Hall will conduct a multi-market evaluation of messaging and campaign elements for new product offerings.

Addressing this win, Rob Iles (Partner – Managing Director, Study Hall) said ‘This new assignment is a terrific way to start the month of November, and continues our string of client engagements that are pushing Study Hall to a strong Q4 and a very strong 2012 business year. Norwegian Cruise Line has long been an innovator in the cruise category, and we are excited not only about this creative evaluation research, but about the new products that the campaign addresses.’ Iles added ‘We are pleased that Norwegian Cruise Line has again retained Study Hall, and we see their repeat business as a clear indication of the quality of work we produce for them. We look forward to bringing our disciplined approach to creative evaluation research to this engagement, and we look forward to this exciting new ship and new customer experience!’

Norwegian Cruise Line is the innovator in cruise travel with a 46-year history of breaking the boundaries of traditional cruising, most notably with the introduction of Freestyle Cruising which has revolutionized the industry by allowing guests more freedom and flexibility. Today, Norwegian invites guests to “Cruise Like a Norwegian” on one of 11 purpose-built Freestyle Cruising ships, providing guests the opportunity to enjoy a relaxed cruise vacation on some of the newest and most contemporary ships at sea. The company has two 4,000-passenger vessels, Norwegian Breakaway and Getaway,under construction for delivery in April 2013 and January 2014, along with one larger “Breakaway Plus” vessel for delivery in fall 2015. For more information, go to

Study Hall is a full-service brand and communications research consultancy that provides primary market research and insights for local, regional, national and international clients including multiple clients in the travel and leisure industries. Study Hall is based in Tampa (FL) but works in all markets in the US and abroad. To learn more about our expertise with communications development and refinement research, or about our expertise in travel and tourism research, contact us at 813.849.4255, x203 or via our website at