Global restaurant brand Tony Roma’s selects Study Hall for brand evolution research

Dallas- and Orlando-based Tony Roma’s and its parent company Romacorp, Inc. have selected Study Hall for a comprehensive multi-market research initiative that will address strategic brand and operational issues and the evolution of this established brand.

As a part of this research, Study Hall will explore current target consumer behaviors and brand perceptions, as well as strategic brand evolution elements. The research will be conducted in multiple US markets. Commenting on this new client, Rob Iles (Partner, Managing Director – Study Hall) said ‘Tony Roma’s is a fabled brand in the casual dining category. From its inception more than 40 years ago, Tony Roma’s has been synonymous with quality food, comfortable atmosphere, warm service and a neighborhood feel–not to mention their legendary ribs. But like any successful brand, the Tony Roma’s team has recognized the importance of evolving the brand but–most importantly–doing so with a very strong grounding in the consumer.’ Iles added ‘We are extraordinarily pleased to be tapped for this important strategic market research, and we look forward to partnering with the Tony Roma’s team on many levels.’

Ken Myres (President, Tony Roma’s) commented ‘As Tony Roma’s continues to expand in the US and internationally, the evolution of our brand is critical. As we address the next generation of our guest experience, it was important that we find a partner who takes a disciplined approach to strategic research but also clearly understands the nuances of the restaurant industry. Study Hall clearly demonstrated both to us, and our selection of them was an easy choice. They have significant experience in all restaurant sectors, but they bring a very robust track record from other categories as well, which allows them to incorporate interesting and unexpected insights and perspectives.’ Myres added ‘Our team has been very pleased with Study Hall’s attention to detail, but also their very engaging approach to working with a large client team on our side. We look forward to their research findings and their ongoing and unbiased strategic counsel.’

Monique Yeager (Director of Marketing, Tony Roma’s) added ‘I have worked with Study Hall for many years on other brands, and their work is always top notch. The results they produce never fail to provide a strong strategic framework for future brand decisions.’

Tony Roma’s is a full service, casual dining restaurant that offers premier ribs and steaks in locations across the world. With over 150 restaurant locations on six continents, Tony Roma’s is one of the most globally recognizable names in the industry. From Miami to Los Angeles, Orlando to Edmonton, and Tokyo to Madrid, Tony Roma’s serves its signature ribs, world famous onion loaf, and other steak, chicken and seafood entrees to thousands of guests every day. For more information, go to

To learn more about Study Hall’s range of strategic restaurant research capabilities–or to request case studies for any of our broad range of food or other client categories–contact us at 813.849.4255, x203 or via our website at