Study Hall Research ends first 2 months of 2014 by adding 19 client engagements in 8 weeks

Tampa (FL) based Study Hall Research has ended the first two months of 2014 by signing 19 new research engagements in just eight weeks.

For the period ending 28 February, Study Hall added primary market research engagements across a diverse range of categories including QSR/fast food, durable medical equipment (DME), transportation & utilities, casual dining, managed care, supermarket & food retailing, healthcare facilities, software & technology, home repair, multi-channel retailing and more. These assignments spanned an equally broad range of methodologies, including qualitative groups, brainstorming & ideation, ethnography, accompanied shopping, online quantitative brand tracking, online qualitative discussion groups, and more.

Included among these new assignments were the following:

For the Hillsborough County Aviation Authority and Tampa International Airport (Tampa, FL), Study Hall Research facilitated a Chalkboard Session® ideation with key members of the Authority’s executive team. The session focused on the airport’s ‘future brand’ and the related marketing and communications development planning. Tampa International Airport currently serves nearly 17-million passengers a year and is considered one of the top airports in the country by Airports Council International and other aviation industry organizations, as well as various travel magazines and media outlets. The airport is undergoing several Master Plan construction projects over the next five to 10 years to make way for a doubling of capacity and the addition of more international and domestic routes. For more information, go to

For The Good Egg restaurants (Phoenix, AZ), Study Hall Research fielded an online quantitative customer profile QuickStudy® to fully dimensionalize the brand’s user population. The Good Egg is a 20-unit breakfast and lunch restaurant chain that operates stores in metropolitan Phoenix and Tucson and specializes in hearty food, healthy options, and a range of food options from traditional breakfast and lunch dishes to innovative and healthy offerings. For more information, go to

For Northwest Community Healthcare (Arlington Heights, IL), Study Hall Research executed a series of eight brand-focused qualitative Baccalaureate Groups® with consumers and internal stakeholders. Serving Chicago’s northwest suburbs since 1959, NCH is a comprehensive, patient-centered system of care that serves more than 350,000 outpatients each year, as well as nearly 30,000 inpatients treated annually at the 496-bed acute care hospital in Arlington Heights. The award-winning hospital holds the prestigious Magnet designation for nursing excellence, is designated as a Primary Stroke Center, earned the Joint Commission’s Gold Seal of Approval in 2011, and was awarded the Leapfrog Group’s designation as one of the nation’s top hospitals based on quality and safety criteria. For more information visit

Commenting on these and the other 16 new engagements, Rodney Kayton (Managing Partner, Study Hall) said: ‘This is the most aggressive business schedule we have seen since Study Hall opened its doors. Eight weeks into 2014 we are at nearly 20% of our annual revenue forecast, and we are signing contracts much more aggressively than one year ago. We view this in two ways: first, as a strong economic indicator regarding the overall business climate for marketing research; and second, as a continued affirmation of the quality of work that Study Hall Research executes for clients.’ Kayton added: ‘We look forward to the remainder of 2014 and to continuing this same strong business performance.’

Study Hall Research is a full-service custom marketing research consultancy, providing B2B and B2C research in a range of key business areas, with services including qualitative and quantitative research, ideation and creative idea generation, litigation research, field management and more. To learn more about Study Hall’s research and strategic insights offering services, or to request case studies for any of our broad range of client categories, contact us at 813.849.4255, x203 or via our website at