Study Hall Research principals tapped for keynote presentation to SMPS

Study Hall Research principals Rob Iles and Rodney Kayton were among the keynote speakers at the recent Tampa meeting of SMPS, the Society for Marketing Professional Services.

Working with co-presenters from Dovetail Marketing, Mssrs. Iles and Kayton presented a lecture and interactive group learning session on ‘Effective use of research & insights gathering for the A/E/C industry: Thought starters, applied exercises and counsel.’ The presentation was designed to enhance SMPS members’ understanding of various marketing research disciplines and techniques and how to apply them to challenges in the architecture, engineering and construction sectors.

The Society for Marketing Professional Services is the only marketing organization dedicated to creating business opportunities in the A/E/C industry. SMPS represents a dynamic network of 6,000+ marketing and business development professionals working to secure profitable business relationships for their design and building companies. The Society and its chapters benefit from the support of 3,500 firms, encompassing 80% of the Engineering News–Record Top 500 Design Firms and Top 400 Contractors. (

Study Hall Research provides B2C and B2B clients in diverse categories ranging from travel & leisure to real estate & construction to QSR, healthcare and more. Across these clients and categories, Study Hall provides a broad range of proven full-service and custom marketing research consulting services—from traditional qualitative and quantitative methods to non-traditional and emerging research as diverse as deep-immersion ethnography to shopper behavior studies to synchronous and asynchronous digital research. To request speaking engagements or case studies for any of our broad array of qualitative and quantitative custom research—contact us at 813.849.4255, x203 or email us through our website at