Study Hall Research ends 2016 by posting second-strongest revenue year since company founded; continues strong trajectory into 2017

Full-service primary market research firm Study Hall Research has wrapped its second-best year for revenue since the company’s founding, ensuring a strong positive trajectory into the new year.

Driving Study Hall’s revenue in Q4 were 13 new client engagements, ranging from quick-service-restaurant qualitative taste-tests, website usability focus groups and healthcare provider creative evaluations through quantitative brand-awareness tracking studies, and the firm has averaged one new contract per week for 2016.

Fourth-quarter performance was fueled by several new primary research engagements, including:

  • For Checkers & Rally’s Drive-In Restaurants, Inc. (Tampa, FL), five rounds of qualitative Baccalaureate Groups® for strategic food development and taste-testing. (
  • For storage and relocation provider PODS (Clearwater, FL) a series of Baccalaureate Groups evaluating consumers’ experience with their interactive online interface. (
  • For national Pharmacy Benefits Administration and Medicare Part D provider SilverScript and CVS Health, a series of qualitative creative evaluation focus groups in key US markets. (,
  • And for Sarasota Memorial Health Care System (Sarasota, FL), a contract for consulting services to cover strategy, branding, and research. (

Commenting on that consistent growth, Rob Iles (Partner – Managing Director, Study Hall) said, ‘Final 2016 revenues for Study Hall have helped propel our annual growth rate of 10.64% since the company was founded.  To us, this is a reflection of our commitment to high-quality custom primary market research, solid client relationships and a dedication to excellent work. We’re very excited to see what 2017 holds for us and our clients.’

Study Hall Research provides B2C and B2B clients with a range of full-service and custom marketing research consulting services—from traditional qualitative and quantitative methods to non-traditional and emerging research as diverse as deep-immersion ethnography to shopper behavior studies to synchronous and asynchronous Digital Dialogue® research. To request case studies for any of our broad range of qualitative and quantitative custom research—contact us at 813.849.4255, x203 or email us through our website at