Study Hall Research books year-over-year quarterly revenue gain of 17% in Q1 2017; maintains strong pace booking primary research engagements

Study Hall Research today reported a quarterly revenue increase of 17% for Q1 2017 versus corporate revenue for the same period one year ago.  The company booked clients in the quarter at a rate of more than one engagement per week, a primary driver of the revenue growth.  In addition to the number of contracts booked, the company saw strong positive growth from previous years in the average value of booked contracts for the quarter.

Business for the quarter was driven by a number of new primary market research assignments, including:

  • For Checkers & Rally’s Drive-In Restaurants, Inc. (Tampa, FL), a series of three separate rounds of qualitative Baccalaureate Groups® for strategic food development and taste-testing. (
  • For national daytime café brand First Watch (Sarasota, FL), a comprehensive online quantitative consumer preference study focused on a growing market region for the company. (
  • For managed care client WellCare Health Plans (Tampa, FL), qualitative group studies in the Medicare and Medicaid spaces in the Florida, Illinois and California markets. (
  • For fast casual restaurant chain Sharky’s Woodfired Mexican Grill (Westlake Village, CA), a series of in-depth, one-on-one customer dinealongs for strategic business development. (

Regarding the Q1 revenue performance, Rodney Kayton (Managing Partner) said, ‘We have gotten the year off on a very strong note, and we look forward to building on that throughout 2017.’ He added ‘Study Hall continues to engage with new and existing partners on a wide range of qualitative and quantitative research projects. Q2 is showing a similar level of promise, and we’re excited at the challenge of keeping that momentum going.’

Study Hall Research provides B2C and B2B clients with a range of full-service and custom marketing research consulting services—from traditional qualitative and quantitative methods to non-traditional and emerging research as diverse as deep-immersion ethnography to shopper behavior studies to synchronous and asynchronous Digital Dialogue® research. To request case studies for any of our broad range of qualitative and quantitative custom research methods—contact us at 813.849.4255, x203 or email us through our website at