Full-service primary market research firm Study Hall Research closed out 2017 on a strong note, turning in its second-best year of revenue overall and displaying strong indicators while adding to product offerings in anticipation of increased growth in 2018 and beyond. The firm averaged nearly one new contracted job per week for the entire year, while also netting a 49% increase in revenue per contract over 2016’s average contract amount.
Ten new client engagements drove Study Hall Research’s 4th-Quarter revenue, with projects as diverse as quick-service-restaurant qualitative taste-tests, healthcare ethnographies and quantitative brand-awareness tracking studies. In all, SHR completed 117 qualitative groups and in-depth interviews for the calendar year.
Among the primary research engagements fueling 4th-Quarter revenue were:
- For Checkers & Rally’s Drive-In Restaurants, Inc. (Tampa, FL), four rounds of qualitative Baccalaureate Groups® for strategic food development and taste-testing. (Checkers.com)
- For delivery restaurant chain Papa John’s (Louisville, KY), a series of five qualitative Baccalaureate Groups® for strategic food development and taste-testing. (papajohns.com)
- For national Pharmacy Benefits Administration and Medicare Part D provider SilverScript and CVS Health, a series of strategic development focus groups in key US markets. (SilverScript.com www.CVSHealth.com)
- And for Tampa Bay marketing communications firm FKQ and the Pinellas Suncoast Transit Authority (PSTA), a QuickStudy™ online survey to establish brand and communications tracking benchmarks. (FKQ.com, www.PSTA.net)
Commenting on the company’s 2017 financial performance, Rodney Kayton (Managing Partner, Study Hall) said, ‘The primary goals at Study Hall Research have always been to consistently provide the highest quality primary research product for our clients while continuing to expand our offerings to anticipate and meet their needs. Adding and improving features for consumer engagement tools like our Digital Dialogue® online engagement platform and QuickStudyTM survey platform, we are able to meet those goals. Our strong 2017 results are a testament to that.’
Study Hall Research provides B2C and B2B clients with a range of full-service and custom marketing research consulting services—from traditional qualitative and quantitative methods to non-traditional and emerging research as diverse as deep-immersion ethnography to shopper behavior studies to synchronous and asynchronous Digital Dialogue® research. To request case studies for any of our broad range of qualitative and quantitative custom research—contact us at 813.849.4255, x203 or email us through our website at www.StudyHallResearch.com/contact.