Study Hall Research today reported its summary of first quarter activity, and the firm closed the quarter by signing thirteen contracts—a rate of slightly more than one per week for the quarter ending 31 March.
Business for the quarter was driven by a number of new primary market research assignments, including:
- For Checkers & Rally’s Drive-In Restaurants, Inc. (Tampa, FL), a series of separate rounds of qualitative Baccalaureate Groups® for strategic food development and taste-testing. (Checkers.com)
- For national premium deli brand Boar’s Head (Sarasota, FL), a series of qualitative Baccalaureate Groups® for strategic development and consumer behavior analysis, and a comprehensive in-store quantitative consumer preference study. (BoarsHead.com)
- For national quick-service pizza brand Papa John’s International (Louisville, KY), a series of food-development and taste-testing focus groups. (PapaJohns.com)
- And for global uniform manufacturer/distributor Superior Uniform Group (Seminole, FL) a series of in-depth interviews in the area of strategic development and retail/distribution operations. (SuperiorGroupOfCompanies.com)
Study Hall Research provides B2C and B2B clients with a range of full-service and custom marketing research consulting services—from traditional qualitative and quantitative methods to non-traditional and emerging research as diverse as deep-immersion ethnography to shopper behavior studies to synchronous and asynchronous Digital Dialogue® research. To request case studies for any of our broad range of qualitative and quantitative custom research methods—contact us at 813.849.4255, x203 or email us through our website at www.StudyHallResearch.com/contact.