Warren, Michigan-based Big Boy Restaurants International has chosen Study Hall to conduct primary customer research and provide strategic counsel and recommendations in the areas of customer loyalty and retention. As a part of this partnership, Study Hall will engage with key Big Boy user segments to evaluate the Big Boy brand experience, but also competing brand experiences as well. In announcing the selection of Study Hall, David Crawford (SVP – Marketing, Big Boy Restaurants) said: ‘Choosing Study Hall was a very easy decision. Our company wanted a research partner with a proven track record in the food and dining categories–and Study Hall absolutely offers that. In addition, we needed a partner with strong marketing and branding experience–a research team who doesn’t just collect insights, but also turns those insights into strong strategic recommendations. And we needed a research partner who is not afraid to be in the trenches with us as we develop and refine our loyalty and retention programs.’ Crawford added ‘Beyond that, this team has great energy and is tremendously easy to work with. Compared to other research firms Big Boy has used in the past, we view Study Hall as significantly more skilled. As a result, our decision to retain them was an easy one.’
For more information about how to put the Study Hall team to work on your brand, contact us via our website (www.studyhallresearch.com) or at 813 849 4255 x203.