Checkers/Rally’s Drive-In Restaurants continues its strong research partnership with Study Hall Research, marking the end of Q1 2013 with taste testing and other research contracts at a rate of nearly one per week so far this year.
The rapidly-growing and increasingly media-present QSR chain continues its upward growth by placing strong emphasis on food development and superior guest experience. To that end, Study Hall has been retained for no fewer than eight taste-testing focus group assignments through the end of Q1 2013. The brand will continue this pace on into Q2 and the remainder of 2013, with no fewer than ten other assignments already on the calendar—ranging from taste tests to strategic development to product ideation and the brand looks to strengthen its appeal to core constituents while also broadening the restaurant’s menu appeal to newer or less frequent users.
Checkers®/Rally’s® is the nation’s largest chain of double drive-thru restaurants. With two drive-thru lanes and a walk-up window at their more than 800 locations, the brand is ideally positioned for today’s on-the-go guest. Known for their full-flavored, hand seasoned burgers, thick shakes and famous seasoned fries, Checkers/Rally’s provides the great tasting, fresh food with the robust flavors guests crave.
Study Hall Research is a full-service custom marketing research consultancy, providing a wide range of research services to QSR, fast casual, casual dining and other food-related clients. To learn more about Study Hall’s significant food-related research—or to request case studies for any of our broad range of client categories—contact us at 813.849.4255, x203 or via our website at www.StudyHallResearch.com/contact.