Study Hall Research has been retained by HSN (Clearwater, FL) to conduct product evaluation research for a range of kitchen products.
Working with a multi-disciplinary HSN and vendor team, Study Hall execute a series of regional-focused qualitative Baccalaureate Groups® to assess a range of potential products for HSN. The purpose of the research will be to help HSN optimize product mix in the specific kitchen product category.
The fieldwork assignment is part of an ongoing series of research and consulting engagements with HSN, including product development & evaluation qualitative research, customer satisfaction quantitative research, customer profiling quantitative research, and ongoing general research consulting.
HSN, Inc. (Nasdaq: HSNI) is a $3 billion interactive multi-channel retailer with strong direct-to-consumer expertise and operates two business segments, HSN and Cornerstone. HSN offers an innovative, differentiated retail experience on TV, online, via mobile, in catalogs, and in brick and mortar stores. HSN delivers a curated assortment of exclusive products and top brand names, and broadcasts live 24 hours a day, seven days a week, 364 days a year, reaching approximately 96 million homes. HSN.com is a top 10 most trafficked e-commerce site that creates a unique experience by leveraging content, community and commerce. In addition, HSN is an industry leader in transactional innovation, offering services such as HSN Shop by Remote®, the only service of its kind in the U.S.; mobile applications, including HSN apps for iPad®, iPhone®, Android; and HSN on Demand®. Cornerstone is comprised of leading home and apparel lifestyle brands, including Ballard Designs, Frontgate, and Garnet Hill. Cornerstone operates seven separate e-commerce sites, distributes more than 300 million catalogs annually and has 11 retail and outlet stores. For more information, go to www.HSN.com.
Study Hall Research is a full-service custom marketing research consultancy, providing B2B and B2C research in a range of key business categories including retail. To learn more about Study Hall’s retail and custom quantitative research experience–or to request case studies for any of our broad range of client categories–contact us at 813.849.4255, x203 or via our website at www.StudyHallResarch.com/contact.