Study Hall Research today reported increases versus one year ago in both quarterly revenues and revenues for the first six months of 2016. For the quarter, revenues continued the same steady growth that was shown in Q1 of 2016, increasing nearly 5% over the same quarter a year ago. For the first 6 months of 2016, revenue edged up slightly from 2015, showing a 4% increase. And for the first 6 months of 2016, Study Hall has contracted new client engagements at a rate of slightly more than one per week, with 27 contracted engagements so far this year. These Q2 engagements have included the following:
- For Checkers & Rally’s Drive-In Restaurants, Inc. (Tampa, FL), a series of four separate rounds of qualitative Baccalaureate Groups® for strategic food development and taste-testing. (www.Checkers.com)
- For national Pharmacy Benefits Administration and Medicare Part D provider SilverScript and CVS Health, a series of strategic development, member experience and communications evaluation Baccalaureate Groups® in key US markets. (www.SilverScript.com, www.CVSHealth.com)
- For a pair of managed care clients in the Medicare and Medicaid spaces, qualitative group and interview research studies in Tennessee and Florida.
- For a range of clients in the hospital and specialty center category, qualitative Baccalaureate Group® research in Pennsylvania and California.
In addition, Study Hall ends Q2 of 2016 having recently completed a number of significant pro bono research efforts. Among these was a comprehensive strategic development qualitative initiative for the Community Foundation of Tampa Bay. This research included a series of qualitative discussions and interviews with key Tampa Bay influencers in various parts of the social services sector, with the results being used to help inform strategic development initiatives for the Foundation.
Commenting on this revenue growth, Rodney Kayton (Managing Partner, Study Hall) said ‘For many primary marketing research firms, the second quarter of any business year can be challenging. We are fortunate to continue to land both new clients, and new research engagements from our existing clients. At the close of Q2, Study Hall has exceeded its 2016 revenue goals for the first half of the year, and are we are ahead of projections for the remaining six months of this year.’ Kayton added ‘Among other things, this is a strong testament to the quality of work and the value that our consultants provide to clients in the areas of research, insights, and strategic development.’
Study Hall Research provides B2C and B2B clients with a range of full-service and custom marketing research consulting services—from traditional qualitative and quantitative methods to non-traditional and emerging research as diverse as deep-immersion ethnography, shopper behavior studies, and our synchronous and asynchronous Digital Dialogue® research. To request case studies for any of our broad range of qualitative and quantitative custom research—contact us at 813.849.4255, x203 or email us through our website at www.StudyHallResearch.com/contact.