Fortune 5 healthcare brand CVS Health (Solon, OH) has retained Study Hall Research for a pair of strategic qualitative research initiatives. During Q1 and Q2, Study Hall Research will conduct a Medicare enrolled (65+) qualitative research study to better understand the media consumption habits and practices and the technology usage behaviors of American seniors in key CVS markets. In addition, Study Hall will conduct a piece of strategic analysis regarding the impact of government health plan ratings on the consumer decision process and on member retention or attrition. (CVSHealth.com)