Southeastern US furniture retailed Badcock Home Furnishings &more (Mulberry, FL) has retained Study Hall Research for a multi-state, multi-market mixed method strategic and creative development research initiative. To assist Badcock and their agency of record (&Barr, Orlando, FL), Study Hall will conduct a series of strategic development focus groups, shopalongs and in-home ethnographic interviews with key target consumer segments. This will be followed by a large-scale southeastern regional brand tracking benchmark quantitative survey across the entire Badcock retail footprint. (Badcock.com)