To close Q1 2022, Checkers & Rally’s have again contracted with Study Hall Research for a pair of food evaluation/development focus groups. These groups will be conducted using Study Hall’s ‘drive-in replicator’ model for qualitative research—a custom primary research approach that takes food evaluation research and places it in a more real-life setting for participants. By melding food evaluation with a true ‘drive-through’ experience, the resulting insights not only provide food evaluation data, but also real-world consumption analysis and impact on elements from foodbuilds to packaging. (www.Checkers.com)
Study Hall Research provides B2C and B2B clients with a range of full-service and custom marketing research consulting services–from traditional qualitative and quantitative methods to non-traditional and emerging research as diverse as deep-immersion ethnography to shopper behavior studies to synchronous and asynchronous digital research. To request case studies for any of our broad range of qualitative and quantitative custom research–contact us at 813.849.4255, x203 or email us through our website at www.StudyHallResearch.com/contact.