Study Hall completes brand development research initiative for AmeriHealth Mercy

Effective this week, Study Hall Research has completed a significant piece of healthcare research for a new client, The AmeriHealth Mercy Family of Companies. Working with Philadelphia-based AmeriHealth, Study Hall has completed a multi-market series of brand development focus groups aimed at better understanding issues and needs relating to key Medicaid target audiences. This research marks a continuation of Study Hall’s ongoing and deep experience with healthcare research in general, and with Medicaid research, specifically.

In commenting on the decision to retain Study Hall, Donna Burtanger (VP of Marketing & Communications, AmeriHealth) said ‘It was very important that AmeriHealth engage with a research partner that clearly understands this category. We were impressed with Study Hall’s healthcare experience, but also with their knowledge of the category and their understanding of the delicate nature with which Medicaid research must be handled. We were impressed with their passion, and their ability to recruit exceptionally high quality groups in all markets. The insights gained will be invaluable as AmeriHealth moves forward, and we look forward to an ongoing relationship with the Study Hall Team.’

Rob Iles (Partner – Managing Director, Study Hall) added this: ‘We are thrilled to add yet another new client to our growing roster. AmeriHealth is a growing brand in the managed care sector, and we are pleased to provide strategic and executional research counsel for them. Study Hall continues to build a strong healthcare research practice that includes work with managed care brands like AmeriHealth, but also general Medicare and Medicaid research, physician and provider research, and custom research with specific types of patients and/or care recipients.’

To learn how Study Hall’s unique collaborative approach can help your brand, company or organization, visit or call Rodney Kayton at 813.849.4255 x202.


About the AmeriHealth Mercy Family of Companies
The AmeriHealth Mercy Family of Companies is the nation’s leader in health care solutions for the underserved. The company is among the largest organizations of Medicaid managed care plans and related businesses in the United States, touching the lives of more than 7 million individuals covered by Medicaid, Medicare, SCHIP and other insurance. Headquartered in Philadelphia, AmeriHealth Mercy is a mission-driven company with more than 25 years of experience serving low-income, chronically ill populations. AmeriHealth Mercy’s core products include full-risk HMOs, management contracts, administrative services, pharmacy benefit management, care management services, and behavioral health care management services. For more information, go to