Philadelphia-based AmeriHealth Mercy has retained Study Hall as primary brand development research partner, focused on generating insights-based knowledge relating to product, service and new market development in the managed Medicare/Medicaid space. Working with the company’s key marketing personnel, Study Hall will assume responsibility for multi-state research with key managed care targets in current and prospective AmeriHealth markets.
Addressing the contractual engagement with Study Hall, Donna Burtanger (Vice President, Marketing and Communications – AmeriHealth Mercy) said ‘We are very pleased to continue our Study Hall partnership for several reasons: first, Study Hall has deep and broad experience in the healthcare sector and with managed care in particular; second, Study Hall is very experienced in dealing with sensitive topics and a range of delicate and sometimes challenging target audiences; and third, Study Hall clearly grasps the intricacies of our new challenges and has provided excellent counsel and creative ideas for primary research to help us build and expand the AmeriHealth brand and our product portfolio.’ Burtanger added ‘We look forward to a long and mutually beneficial partnership with Study Hall.’
To learn more about our experience in healthcare, Managed Medicare and Medicaid and other business categories, contact Study Hall at 813.849.4255, x202.
The AmeriHealth Mercy Family of Companies is the nation’s leader in health care solutions for the underserved. The company is among the largest organizations of Medicaid managed care plans and related businesses in the United States, touching the lives of more than 7 million individuals covered by Medicaid, Medicare, SCHIP and other insurance.
Headquartered in Philadelphia, AmeriHealth Mercy is a mission-driven company with more than 25 years of experience serving low-income, chronically ill populations. AmeriHealth Mercy’s core products include full-risk HMOs, management contracts, administrative services, pharmacy benefit management, care management services, and behavioral health care management services.