Effective at the end of May 2011, Study Hall marked the completion of its 15th primary research engagement in as many months with this 800+ unit national quick service restaurant brand. Commenting on this milestone, Rob Iles (Managing Director – Study Hall) noted that ‘Our relationship with the Checkers/Rally’s brand team continues to be a strong one, as the client continually turns to us for strategic, brand and taste-testing research. We are so very pleased to continue working with this innovative and exciting brand at the rate of more than one engagement per month. And we look forward to continuing this partnership.’
To find out more about taste-testing research or other primary marketing research in food retailing or other categories, contact Study Hall at 813.849.4255, x203.