CVS Caremark awards qualitative and quantitative assignments to Study Hall

Knocking twice in the past 7 days, pharmacy benefit management (PBM) industry leader CVS Caremark has awarded a pair of research assignments to Study Hall.

Working with CVS Caremark’s PBM and Marketing & Product Innovation teams, Study Hall will be executing a national quantitative study and a series of regional-focused qualitative Baccalaureate Groups®, both focused on communications and brand development in the Medicare Part D space.

Addressing these two new primary marketing research engagements, Rob Iles (Partner – Managing Director, Study Hall) said ‘We are exceptionally pleased to continue our business partnership with CVS Caremark and their team. This brand is a recognized leader in both retail pharmacy and pharmacy benefits management, and thus has the ability to choose any engagement partner to work with.’ He added ‘CVS Caremark’s choice of Study Hall Research is recognition of our expertise in healthcare research and–specifically–in marketing research in the managed care space. We look forward to completing this large-scale national study as well as this important series of Baccalaureate Groups® in key markets.’

With more than 7,000 CVS/pharmacy and specialty pharmacy locations in 43 states, Puerto Rico and the District of Columbia, CVS Caremark operates the most drugstores in the nation. As the leader in pharmacy benefit management (PBM), Caremark offers a broad range of services, from managing pharmacy benefits to filling prescriptions by mail or offering clinical expertise, through operations and distribution centers across the country. For more information, go to

To learn more about Study Hall’s expertise in healthcare research, especially in the areas of Medicare research, Medicaid research, managed care research or hospital or healthcare facility research–or to request case studies for any of our broad range of client categories–contact us at 813.849.4255, x203.