The Florida Chapter of the MRA (Marketing Research Association) has named Christopher Edge to its Digital Communications Committee. This committee is currently tasked with evaluating how the Florida Chapter will migrate its marketing and communication efforts to a primarily digital format. This evolution includes the development and expansion of an online forum and optimized email marketing to encourage full participation from current Chapter membership. Mr. Edge, who serves as Associate Research Consultant at Study Hall, was tapped for the committee based on a number of key criteria: knowledge of new and electronic media; familiarity with cross-platform media integration, and proven experience in project management and completion.
The Florida Chapter of the MRA is this state’s preeminent community of marketing and opinion researchers. All MRA chapters are committed to the highest quality standards of marketing research, the upholding of best practices, and the advancement of cutting edge technologies. For more information, go to http://www.marketingresearch.org.