Study Hall retained by Tech Data to conduct qualitative research during Partner Summit

Clearwater (FL) based Tech Data, one of the largest technology category distributors, has retained Study Hall to conduct reseller qualitative research during its June Partner Summit in Tampa Bay.


Working with Tech Data’s TDAgency team, Study Hall will be a part of summit activities at St.Peterburg’s Renaissance Vinoy Resort. As a part of the Summit agenda, Study Hall will facilitate qualitative discussions with key SMB (Small & Medium Business) resellers in order to help Tech Data optimize its value proposition with key customers. The research will also be used to identify key insights that impact brand and other stakeholder communications.

Commenting on this new engagement, Rodney Kayton (Managing Partner – Study Hall) said ‘Tech Data is recognized as a global leader in the technology sector. A distributor of their size and significance can clearly choose any partner for custom technology research. We are exceptionally pleased to have been tapped for this assignment, and we look forward to engaging with Tech Data and TDAgency on this and other technology research. Our goal is to provide value-added discussion groups at this and other Tech Data summits that generate insights for the company, but also foster positive brand associations and relationships from the SMB channel or other customer channels.’

Kayton added ‘This engagement marks a continuation of Study Hall’s expertise in technology research, but also in the area of internal corporate development research. We are excited about this partnership for both the short- and long-term aspects.’

To learn more about Study Hall’s custom quantitative or qualitative research in technology or other sectors, to hear more about our research capabilities with distributors, resellers and other customer segments, or to request case studies for any of our broad range of client categories—contact us at 813.849.4255, x203.