CVS Caremark again turns to Study Hall; consultancy to execute creative and brand communications research

Looking toward strategic communications for 2013, pharmacy benefit management (PBM) industry leader CVS Caremark has awarded a pair of research assignments to Study Hall Research.

Working with CVS Caremark’s PBM and Marketing & Product Innovation teams, Study Hall will be executing a series of regional-focused qualitative Baccalaureate Groups® and StudyGroups®, both focused on various Medicare Part D creative and messaging components.

Addressing this new primary marketing research engagement, Rob Iles (Partner – Managing Director, Study Hall) said ‘Our relationship with CVS Caremark is an excellent example of an ongoing and evolutionary research partnership. From initial concept exploratory research through to communication refinement, we have worked closely with the CVS Caremark team to design custom market research solutions that best fit the specific challenges while also generating valid and useful insights to help optimize creative units and messaging. As a result, they know they can come back to us for research solutions that can be quickly activated since we know the category and the brand well. The Part D arena is increasingly competitive, and we are gratified to be tapped on an ongoing basis to help CVS Caremark maintain a research-based competitive edge.’

With more than 7,000 CVS/pharmacy and specialty pharmacy locations in 43 states, Puerto Rico and the District of Columbia, CVS Caremark operates the most drugstores in the nation. As the leader in pharmacy benefit management (PBM), Caremark offers a broad range of services, from managing pharmacy benefits to filling prescriptions by mail or offering clinical expertise, through operations and distribution centers across the country. For more information, go to

To learn more about Study Hall’s expertise in healthcare research, especially in the areas of Medicare research, Medicaid research, managed care research or hospital or healthcare facility research–or to request case studies for any of our broad range of client categories–contact us at 813.849.4255, x203 or email us through our website at