Study Hall Research has been retained by Philips Consumer Lifestyle North America (Stamford, CT) to conduct product development and evaluation research in Canada. Working with Philips brand team members in both the US and Canada, Study Hall will execute a series of qualitative Baccalaureate Groups® in Montreal, Toronto and Vancouver to evaluate a series of new products. The purpose of the research will be to help Philips Consumer Lifestyle optimize their North American product mix and identify new potential sources of growth.
Commenting on this new assignment from Philips, a global leader in consumer and lifestyle electronics, Rob Iles (Partner – Managing Director, Study Hall) said ‘We are exceptionally pleased to be tapped by Philips for this important product research. As a leading global brand with a very strong product portfolio, Philips relies on primary marketing research as a part of its strategic decision-making.’ Iles added ‘The Philips team has remarkably high standards for research design and delivery. Study Hall has a strong commitment and history of delivering effective marketing research solutions, and we look forward to this engagement and a continued relationship with the Philips teams in the US and Canada.’
Philips Consumer Lifestyle is a part of Royal Philips of the Netherlands, a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 118,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming, home and portable entertainment and oral healthcare. For more information, visit www.Philips.com.
Study Hall Research is a full-service custom marketing research consultancy, providing B2B and B2C research in a range of key business areas including product development, retail, CPG, consumer and shopper experience and more. To learn more about Study Hall’s retail and custom research experience–or to request case studies for any of our broad range of client categories–contact us at 813.849.4255, x203 or via our website at www.StudyHallResearch.com/contact.