Study Hall Research to participate at NACS Show as first-ever full-service marketing research consultancy permitted on trade show floor

Study Hall Research will be participating at the 2013 NACS (formerly the National Association of Convenience Stores) convenience and fuel retailing convention (NACS Show) as the first-ever full service marketing research firm permitted to participate in the 3-day trade show.

The Study Hall Research team will be in Atlanta from 11-15 October to represent the Study Hall brand and its range of custom marketing research solutions. NACS Show is the #1 buying show in the country and is attended by more than 24,000 people. From 13-15 October 2013, Study Hall will be located in Booth #516 on the 390,000+ square foot trade show floor at the Georgia World Congress Center in downtown Atlanta.

During the 3-day trade show, Study Hall will give away a number of prizes for NACS Show attendees, including iPads, VISA┬« gift cards and more than $50,000 in marketing research services. Commenting on this show and Study Hall’s level of engagement, Rodney Kayton (Managing Partner – Study Hall) said ‘NACS Show is not just a show. It is the show for the convenience and fuel retailing industry. NACS Show is a unique opportunity for Study Hall to showcase our full range of marketing research and business intelligence services and to interact and share ideas with the best and brightest in the convenience and fuel retailing category.’ Kayton added ‘We look forward to meeting a wide range of professionals who share Study Hall’s focus on strategic insights, business knowledge and smart planning as the bases for business success. And we are exceptionally pleased to be attending NACS Show as the first-ever full-service brand and communications research consultancy accredited and permitted for a presence on the enormously important trade show floor. We look forward to heavy visitor traffic to Booth #516!’

NACS was founded August 14, 1961, as the National Association of Convenience Stores. It is an international trade association representing more than 2,200 retail and 1,600 supplier company members. NACS member companies do business in nearly 50 countries worldwide, with the majority of members based in the United States. The U.S. convenience store industry, with more than 149,000 stores across the country, posted $700 billion in total sales in 2012, of which $501 billion were motor fuels sales.

NACS serves the convenience and fuel retailing industry by providing industry knowledge, connections and advocacy to ensure the competitive viability of its members’ businesses. In 2007, the association shortened its name to NACS and added a tagline that better defines its presence both internationally and at the retail fueling level: The Association for Convenience and Petroleum Retailing. In 2010, this statement was further enhanced to The Association for Convenience and Fuel Retailing. For more information, go to www.NACSonline.com.

Study Hall Research is a full-service custom marketing research consultancy, providing B2B and B2C research in a range of key business areas including product development, retail, CPG, consumer and shopper experience and more. To learn more about Study Hall’s retail and custom research experience–or to request case studies for any of our broad range of client categories–contact us at 813.849.4255, x202 or 208 or via our website at www.StudyHallResearch.com/contact.