Study Hall Research has completed a strategic business development research initiative for Experience Kissimmee, the tourism and destination bureau for Osceola County, Florida. During November 2013, Study Hall conducted in-depth interviews with sports tournament planners regarding target audience expectations, satisfaction, and Experience Kissimmee’s new branding initiatives and communications. Working with Experience Kissimmee team and their advertising partners, Study Hall delivered key insights and sports tournament planner feedback for the sports-focused branch of Experience Kissimmee, Kissimmee Sports.
Commenting on this new initiative from Experience Kissimmee, Rodney Kayton (Managing Partner, Study Hall) said ‘We are always very appreciative when we gain new clients, especially those located right here in Florida.’ Kayton added ‘The team at Experience Kissimmee had a very clear sense for the type of research needed in order to effectively understand and serve sports tournament planners across the county in 2014 and beyond. Our Study Hall team is pleased to have been tapped to shape, refine and execute this research. More importantly, we are pleased to be able to help Experience Kissimmee and Kissimmee Sports sharpen their strategic planning and their brand messaging.’
Experience Kissimmee is the Department of Tourism Development for Osceola County government, which creates and executes programs that help to drive more than 6 million overnight visitors to the Gateway to Fun each year. The sales and marketing organization is responsible for promoting destination awareness of Kissimmee among sports, meetings, international and domestic leisure travelers. Guests of Kissimmee have a choice of more than 46,000 accommodations, all within easy access to Walt Disney World. For more information, visit www.ExperienceKissimmee.com.
Study Hall Research is a full-service custom marketing research consultancy, providing B2B and B2C research in a range of key business areas including travel & leisure, destinations & resorts, product development, retail, CPG, consumer and shopper experience and more. To learn more about Study Hall’s deep and broad travel & destination research experience–or to request case studies for any of our broad range of client categories–contact us at 813.849.4255, x203 or via our website at www.StudyHallResearch.com/contact.