Study Hall Research has achieved a milestone in its ongoing relationship with Checkers/Rally’s Drive-In Restaurants. In qualitative groups completed today, the research consultancy has led taste-testing for food item number 500 and beyond for the category-defining QSR brand.
Commenting on this milestone, Rob Iles (Partner – Managing Director, Study Hall) said ‘Our partnership with the Checkers team is one which we genuinely appreciate and truly enjoy. We are thrilled to reach this significant milestone, and we are both proud of–and humbled by–the responsibility Checkers has entrusted us with over the tenure of our partnership with them.’ Iles added ‘Checkers has constantly challenged us, engaged us and been fun for us. In return, we have truly enjoyed being able to provide solid customer-based insights to help shape and refine the brand’s range of food offerings. The Checkers team is always looking to push the envelope and innovate, and we are so proud to be a part of that process with them.’ Iles concluded ‘The Checkers brand’s steady growth and performance are a testament to the power of offering the QSR customer excellent, creative food that engages and excites the senses while also delivering rock-solid customer value. We congratulate Checkers and wish them continued success, and we look forward to the next 500 taste test food items!’
Checkers/Rally’s® is the nation’s largest chain of double drive-thru restaurants. With two drive-thru lanes and a walk-up window at their more than 800 locations, the brand is ideally positioned for today’s on-the-go guest. Known for their full-flavored, hand seasoned burgers, thick shakes and famous seasoned fries, Checkers/Rally’s provides the great tasting, fresh food with the robust flavors guests crave. For more information, go to www.Checkers.com.
Study Hall Research is a full-service custom marketing research consultancy, providing B2B and B2C research in a range of key business areas including fast food, casual dining, travel & leisure, destinations & resorts, product development, retail, CPG, consumer and shopper experience and more. To learn more about Study Hall’s deep and broad restaurant and food research experience–or to request case studies for any of our broad range of client categories–contact us at 813.849.4255, x203 or via our website at www.StudyHallResearch.com/contact.