Study Hall to moderate reseller research sessions during Tech Data software and cloud Partner Summit

Clearwater (FL) based Tech Data, one of the largest technology category distributors, has retained Study Hall to conduct reseller qualitative research during its May 2014 TD Cloud Software Partner Summit in St. Petersburg Beach, FL.

Working with Tech Data’s TD Agency team, Study Hall will be a part of summit activities at St. Peterburg’s Don CeSar Resort. As a part of the Summit agenda, Study Hall will facilitate qualitative discussions with key resellers in the software and cloud areas in order to help Tech Data optimize its value propositions and entrench its business relationships with key customers. The research will also be used to identify key insights that impact brand and other stakeholder communications. This engagement marks a continuation of the primary research relationship between Study Hall and Tech Data.

Commenting on this new engagement, Rob Iles (Partner, Managing Director – Study Hall) said ‘Tech Data is recognized as a global leader in the technology sector. A distributor of their size and significance can clearly choose any partner for custom technology research. We are exceptionally pleased to again be contracted by Tech Data and the TD Agency team. We look forward to engaging with Tech Data and TDAgency on this and other technology market research. Our goal is to provide value-added discussion groups at this and other Tech Data summits that generate insights for the company, but also foster positive brand associations and relationships from the various reseller or other customer channels.’

Iles added ‘This engagement marks a continuation of Study Hall’s expertise in technology research, but also in the area of internal corporate development research. We are very pleased to be partnering with Tech Data again.’

To learn more about Study Hall’s custom quantitative or qualitative research in technology or other B2B sectors, to hear more about our research capabilities with distributors, resellers and other customer segments, or to request case studies for any of our broad range of client categories – contact us at 813.849.4255, x203 or go to