Study Hall Research today reported a strong business finish for CY2014, with increases in annual revenues, Q4 revenues and executed contracts. Heading into the end of the firm’s fifth year of business, Study Hall also reports a strong outlook for Q1 2015.
This strong business close for the year was driven by a number of new primary market research assignments, including the following:
— For fast casual Tex-Mex brand Tijuana Flats (Orlando, FL), a series of qualitative brand exploratory Baccalaureate Groups® with a variety of brand users in key Tijuana Flats development markets. (www.TijuanaFlats.com)
— For Carmel Kitchen & Wine Bar (Tampa, FL) a quantitative online QuickStudy® to update the profile of key current brand user segments. (www.Carmel-Kitchen.com)
— And for Experience Kissimmee (Kissimmee, FL) a large-scale national quantitative online QuickStudy® regarding attitudes and opinions about Kissimmee and the larger Central Florida tourism market. (www.ExperienceKissimmee.com)
These final year-end assignments pushed Study Hall to year-end revenues up nearly one-third higher vs. 2014. But 2014 was a year marked by other milestones for the company as well, including:
— A move to new corporate headquarters after the purchase and renovation of 4400 square feet of prime commercial space in South Tampa.
— The late-year relaunch of an updated version of Study Hall’s dynamic and flexible Digital Dialogue® online blog research platform. The new version of Digital Dialogue® offers even greater synchronous and asynchronous online research functionality and can accommodate simultaneous discussion across varied target segments for more than 100 respondents.
Commenting on the strong ending to 2014 (and on the fact that Study Hall starts January 2015 with 41% of quarterly goal revenue already booked), Rodney Kayton (Managing Partner) said “We could not be more pleased with how 2014 played out. It was an excellent year for forging strong new client partnerships and deepening our existing ones by working to consistently add value, creativity and fresh thinking to our work.” Kayton added “We are deeply appreciative of all our clients and the challenges they allow us to help them solve. So to show that appreciation, and in keeping with the Study Hall research brand, the firm has made a contribution on behalf of all our clients to Unicef’s Kids In Need of Desks (K.I.N.D.) program. (https://www.unicefusa.org/donate/be-kind-student-malawi-donate-desk) This unique program fosters job creation in Malawi for builders of desks that wind up in Malawi schools where children may attend school and—for the first time—be able to sit in a real desk, and learn in an environment where they do not have to sit on a dirt floor.”
Kayton concluded that “This is a charitable arm of Unicef that speaks directly to the heart of what Study Hall Research is about, smart kids who grow up to do smart things. It was such an easy and logical choice for how to honor our clients, and we want each client to know we are grateful and thankful for the privilege of your partnerships with us!”
Study Hall Research provides B2C and B2B clients with a range of full-service and custom marketing research consulting services—from traditional qualitative and quantitative methods to non-traditional and emerging research as diverse as deep-immersion ethnography to shopper behavior studies to synchronous and asynchronous Digital Dialogue® research. To request case studies for any of our broad range of qualitative and quantitative custom research—contact us at 813.849.4255, x203 or email us through our website at www.StudyHallResearch.com/contact.