Study Hall Research finished Q3 2014 after signing a new contract every 3 days in September. As a result, corporate revenue for the quarter is up 48.6% vs. the same quarter in 2013, and annual revenues are up 67.4% vs. Q1-3 2013. Adding to this ongoing business generation, the brand and communications research consultancy finished October 2014 with revenues up more than threefold vs. October 2013.
In the month-long span, Study Hall was selected for a wide variety of new primary market research engagements and clients, including:
For WellCare Health Plans, Inc. (Tampa, FL), assignments in the areas of member communications evaluation and program development. (www.WellCare.com)
For Checkers & Rally’s Drive-In Restaurants, Inc. (Tampa, FL), two new assignments; one for food taste testing and one for strategic program development. (www.Checkers.com)
For The Stone Agency (Raleigh, NC), two assignments–one qualitative and one quantitative–for a global category-specific packaged goods retailer. (www.TheStoneAgency.com)
For Seniors First (Orlando, FL), a qualitative research assignment for strategic brand development conducted with key stakeholder audiences. (www.SeniorsFirstInc.org)
And for Majestic Athletic (Tampa, FL) a series of product development ethnographic encounters, conducted in-field and in-home with Millennial youth during the 2014 World Series. (www.MajesticAthletic.com)
As a result of this string of new assignments (part of the 70 total engagements Study Hall has contracted this year), Study Hall ended October ahead of revenue forecasts for Q4 2014.
Commenting on this business development success, Rodney Kayton (Managing Partner) said ‘We continue Q4 with the same strong revenue generation that we ended Q3 on. From both new and existing clients, we have added a series of custom primary marketing research projects–both qualitative and quantitative–that include both traditional research but also new and innovative methodologies.’ Kayton added ‘October marked an unprecedented increase over the same period, with a 350% increase in year-to-year revenue. We look forward to carrying this strong showing into the last two months of 2014.’
Study Hall Research provides B2C and B2B clients with a range of full-service and custom marketing research consulting services–from traditional qualitative and quantitative methods to non-traditional and emerging research as diverse as deep-immersion ethnography to shopper behavior studies to synchronous and asynchronous digital research. To request case studies for any of our broad range of qualitative and quantitative custom research–contact us at 813.849.4255, x203 or email us through our website at www.StudyHallResearch.com/contact.