Study Hall Research today reported end of month business results for April 2015 that included nine new client assignments across a broad range of business categories.
Business for this time period was up dramatically from the same period one year ago, and at the end of April the firm was more than 50% ahead of revenue goals for the quarter and for the first 6 months of 2015.
This strong business showing for the quarter was driven by a number of new primary market research assignments, including:
–For WTSP Channel 10, the CBS affiliate in Tampa Bay, a series of strategic development qualitative research groups. (www.WTSP.com)
–For TECO, field management duties for a series of communication evaluation qualitative research groups. (www.TampaElectric.com)
–For Experience Kissimmee, the continuation of a national quantitative brand and destination perception and image tracking study. (www.ExperienceKissimmee.com)
–For national QSR brand Checkers & Rally’s Drive-In Restaurants, three separate assignments in the area of food taste-testing (qualitative) and in-field quantitative research for strategic development. (www.Checkers.com)
Commenting on this significant revenue performance, Rodney Kayton (Managing Partner) said ‘April proved to be one of the busiest months in Study Hall’s history, as it included significant and simultaneous activity for multiple assignments, several successful new business pitches for both qualitative and quantitative research, and maintenance of ongoing quantitative research initiatives at the same time.’ Kayton added ‘Our team of consultants has done an outstanding job for all of April, while laying the ground work for an equally busy May that will—among other things—include twenty-eight qualitative groups conducted in less than seven days and across seven markets!’
Study Hall Research provides B2C and B2B clients with a range of full-service and custom marketing research consulting services—from traditional qualitative and quantitative methods to non-traditional and emerging research as diverse as deep-immersion ethnography to shopper behavior studies to synchronous and asynchronous Digital Dialogue® research. To request case studies for any of our broad range of qualitative and quantitative custom research—contact us at 813.849.4255, x203 or email us through our website at www.StudyHallResearch.com/contact.