Study Hall Research has been retained by the Atlanta (GA) office of global integrated communications giant BBDO to conduct a multi-phased research initiative for a client in the consumer packaged goods category
As a part of this engagement, Study Hall will conduct both qualitative and quantitative consumer research initiatives to provide research-based insights for product development, product positioning, and marketing and merchandising.
Addressing this multi-phase assignment, Rob Iles (Partner – Managing Director, Study Hall) said ‘We are pleased to continue our ongoing relationship with the team from BBDO Atlanta, as they are an exceptionally strong team in the areas of insights, planning and account management. And we are equally pleased to be tapped to provide custom primary marketing research for an established and respected packaged goods brand.’ Iles continued ‘Our experience in the areas of consumer packaged goods research, and product- and positioning-development research made this a natural fit for our team. And the high levels of engagement by both the Client and BBDO Atlanta teams have provided a strong base on which to build this research plan. We look forward to providing consumer-grounded insights so that the teams can make sound strategic decisions.’
BBDO is the world’s most awarded advertising agency. With 15,000 employees in 289 offices across 81 countries, it is the second largest global advertising agency network – and the largest in the U.S. – with headquarters in New York. BBDO ATL services global, national, and regional clients, and is built to be the type of agency clients love: a blend of creativity and effectiveness. They generate big creative ideas and measure them in an in-house data modeling group, The Worth. (www.BBDOATL.com)
Study Hall Research provides B2C and B2B clients with a range of full-service and custom marketing research consulting services—from traditional qualitative and quantitative methods to non-traditional and emerging research, from deep-immersion ethnography to shopper behavior studies, from synchronous and asynchronous Digital Dialogue® research to product, strategy and communications development research and more. To request case studies for any of our broad range of qualitative and quantitative custom research—contact us at 813.849.4255, x203 or email us through our website at www.StudyHallResearch.com/contact.