Study Hall Research completes quantitative brand research study for Space Florida and Paradise Advertising

Study Hall Research has completed a strategic brand research initiative for Space Florida (Titusville, FL) and its St. Petersburg, Florida based communications agency, Paradise.

The large-scale online QuickStudy™ survey was conducted with key target segments that represent strong current or potential visitors to Florida’s Space Coast.

The custom market research study was commissioned to explore a range of strategic and branding issues for Space Florida and to evaluate vacationers’ behaviors with regards to space program-focused travel and utilization of information sources. The results of the study serve as the basis for a number of marketing, branding and operations decisions relating to Space Florida’s new Vacationaut travel program. (

Space Florida was created to strengthen Florida’s position as a global leader in aerospace research, investment, exploration and commerce. The organization is the point of contact for all space-related functions of Florida and serves the civil, military and commercial sectors. (

Study Hall Research provides B2C and B2B clients with a range of full-service and custom marketing research consulting services—from traditional qualitative and quantitative methods to non-traditional and emerging research as diverse as deep-immersion ethnography, shopper behavior studies, and our synchronous and asynchronous Digital Dialogue® research. To request case studies for any of our broad range of qualitative and quantitative custom research—contact us at 813.849.4255, x203 or email us through our website at