Effective 1 January 2011, Study Hall has been contracted as sole-source brand research partner by Melting Pot Restaurants and Front Burner Brands. The 142-unit upscale casual chain of fondue restaurants selected Study Hall over other competing firms to execute qualitative and quantitative research initiatives all focused on brand evolution. In announcing the selection of Study Hall, Cindy Haynes (SVP -Marketing, Melting Pot Restaurants) said: ‘We chose Study Hall Research for a multitude of reasons, but specifically we were extremely impressed with their vision for our brand. They didn’t propose a cookie-cutter approach to our business challenges; they were unique in their thinking and ideas on how we will evolve The Melting Pot Restaurants in the coming years to better serve our customers. They have a tremendous amount of experience in the restaurant category, inclusive of franchised brands, and we are excited to partner with them and create a solid brand positioning and strategic platform for 2011 and beyond. We look forward to a long and prosperous relationship.’
Rob Iles (Partner – Managing Director, Study Hall) added: ‘We are thrilled to be chosen over all competing firms for this very large-scale project, and we look forward to working with the Melting Pot brand team to gather insights across the US for the next 6 weeks. Our proposed combination of qualitative, ethnographic and quantitative profile/segmentation research clearly stood out, and we are confident this multi-dimensional research method will prove invaluable as we work with Melting Pot to develop a clearly-defined strategic direction for this iconic and unique brand.’
To learn more about our restaurant and food industry experience, or about our custom brand and market research solutions, contact Study Hall and challenge us at 813.849.4255 (x203) or www.StudyHallResearch.com.