On the heels of being awarded brand research duties for The Melting Pot Restaurants, Inc., Study Hall has also been retained by their parent company, Front Burner Brands, to conduct brand development research for their sister restaurant, GrillSmith. The brand is currently considering concept enhancements and market expansion, and has tapped Study Hall to explore customer perceptions about the brand in relation to its competitive set. Addressing their ongoing relationship with Study Hall, Cindy Haynes (SVP Marketing – Front Burner Brands) said: “Based on the work Study Hall recently completed for our Melting Pot Restaurants, it was an easy decision to continue our relationship with them and award them the GrillSmith engagement. We are impressed with their custom approach to our market research needs, but also with the way in which Study Hall looks at the bigger picture for our entire brand portfolio.” Haynes added “We look forward to their strategic insights for GrillSmith.”
Rob Iles (Partner, Managing Director – Study Hall) added “We are always thrilled when the quality of our work leads to deeper and broader engagement in a client’s stable of brands. In the case of GrillSmith, we look forward to gaining knowledge and insight to help strengthen the position of GrillSmith within the Front Burner Brand’s portfolio. It’s a great brand, and one with much potential.”
To learn more about how Study Hall can help optimize the potential of your brand or portfolio, contact us at 813.849.4255, x203. Or email us through our website at www.StudyHallResearch.com