1 March 2012 marks the official 10-year milestone for the engagement partnership between Study Hall Research and the Bright House Networks programming team. For ten years, Rodney Kayton has led his team in countless research initiatives for Bright House Networks, in areas as diverse as concept testing, advertising evaluation, product/program development and more. Most recently, working with Bright House Networks Marketing Director Barbara Burley, the Study Hall team conducted a series of qualitative Baccalaureate Groups® designed to evaluate promotional advertising and ‘on-air’ options for the network’s Bay News 9 brand.
Commenting on the milestone and the recent initiative Rodney Kayton (Managing Partner) said: ‘We are thrilled to celebrate this long-time partnership with Bright House Networks. Over the years, they have continually challenged us with a broad range of custom marketing research needs. In response, we have continually provided the Bright House Networks teams with effective, innovative and results-driven research solutions.’ Kayton added, ‘We are always intrigued by the diverse ways consumers relate to—and evaluate—their preferences for local news and weather. This recent research was another in a long string of opportunities we have had to work with consumers to dissect the components of advertising in order to make it the most compelling messaging possible. We look forward to continuing our relationship and our tradition with Bright House Networks, Bay News 9 and their incredible people!’
Bay News 9 is Tampa Bay’s only 24-hour local news channel focused on up-to-the minute local, community, county, and traffic news. Bay News 9 features Klystron 9, the most advanced, most powerful, highest resolution broadcast weather in the world, with revolutionary technology providing the most accurate weather forecasting possible. Bay News 9 is carried exclusively on Bright House Networks – Channel 9.
To learn more about Study Hall and our brand and communication research expertise, or to request case studies for our significant experience in cable and network television research, contact us at 813.849.4255, x202.