In a span of just seven days, Study Hall Research continued its aggressive 2012 work pace by being awarded six different food-related research initiatives.
Working with clients in the areas of QSR, food consulting and casual dining, Study Hall will be executing projects in a diverse range of primary market research areas, including:
- Ideation & product development
- Food concept evaluation & refinement
- Taste testing
- Food usage & daypart exploratory
- Field management for brand exploratory research.
Addressing this string of new engagements, Rob Iles (Partner – Managing Director, Study Hall) said ‘We have always had a very strong business in the area of food- and restaurant-related research, and this series of new assignments reinforces our commitment to excellence in this research category. Study Hall consistently works to provide traditional and non-traditional research solutions that best fit our range of food clients and their guests and customers. Whether it’s in-field observations, on-site or in-lab taste tests, in-restaurant groups or other solutions, we work to provide any food clients with ‘best in class’ research designs.’ Iles added ‘We always welcome new and repeat clients in the food category, but this string of six new contracts is a terrific surprise, even for us! Beyond that, it means that Study Hall Research will have signed 40 client contracts by the end of July 2012. This is a record pace for us.’
To learn more about Study Hall’s experience and creativity in all aspects of QSR-, restaurant- and food-related research—or to request case studies for any of our broad range of client categories—contact us at 813.849.4255, x203 or email us via our website at www.StudyHallResarch.com/contact.