Global multi-channel retailer HSN retains Study Hall as quantitative research engagement partner

Clearwater (FL) based HSN, a global leader in multi-channel and e-retailing, has retained Study Hall as an engagement partner for quantitative research.

Working with HSN’s internal CRM and insights teams, Study Hall will provide custom quantitative research services for the development of customer knowledge in key strategic focus and development areas for HSN.

Addressing this important new engagement with one of the leading multi-channel retail brands, Rodney Kayton (Managing Partner, Study Hall) said ‘We are thrilled to establish this business relationship. HSN is a brand that places exceptional emphasis on customer insights and research, and they have the opportunity to work with the most distinguished research consultancies anywhere. We are pleased that they have discovered Study Hall’s top-caliber primary research in their own market. The Study Hall team looks forward to our partnership with the HSN team, and we look forward to working with them on custom quantitative research solutions in key focal areas.’ Kayton added ‘HSN is a brand everyone knows, and is a true ‘marquee name’ to add to Study Hall’s roster of high profile clients. Their selection of Study Hall is a further affirmation of the ongoing growth and development of our company and our client base.’

HSN, Inc. (Nasdaq: HSNI) is a $3 billion interactive multi-channel retailer with strong direct-to-consumer expertise and operates two business segments, HSN and Cornerstone. HSN offers an innovative, differentiated retail experience on TV, online, via mobile, in catalogs, and in brick and mortar stores. HSN delivers a curated assortment of exclusive products and top brand names, and broadcasts live 24 hours a day, seven days a week, 364 days a year, reaching approximately 96 million homes. is a top 10 most trafficked e-commerce site that creates a unique experience by leveraging content, community and commerce. In addition, HSN is an industry leader in transactional innovation, offering services such as HSN Shop by Remote®, the only service of its kind in the U.S.; mobile applications, including HSN apps for iPad®, iPhone®, Android™; and HSN on Demand®. Cornerstone is comprised of leading home and apparel lifestyle brands, including Ballard Designs, Frontgate, and Garnet Hill. Cornerstone operates seven separate e-commerce sites, distributes more than 300 million catalogs annually, and has 11 retail and outlet stores.

Study Hall Research is a full-service custom marketing research consultancy, providing B2B and B2C research in a range key business categories including retail.  To learn more about Study Hall’s retail and custom quantitative research experience—or to request case studies for any of our broad range of client categories—contact us at 813.849.4255, x203 or email us via our website at