Innovative Tampa destination Oxford Exchange retains Study Hall for guest profile research

Study Hall Research has recently completed an online guest profile study for Oxford Exchange, the critically-acclaimed multi-dimensional retail and dining landmark in downtown Tampa.

Working with Oxford Exchange and their marketing communications counsel, Clearwater (FL) based FKQ, Study Hall designed and implemented a multi-tiered guest profile study that captured relevant guest profile data from a number of different entry points. The survey, executed as Oxford Exchange approaches its second anniversary, was conducted to provide quantifiable depth and dimension to the broad range of guests who frequent Oxford Exchange.

Commenting on this engagement, Rob Iles (Partner – Managing Director, Study Hall) said ‘We were thrilled when asked to consult with Oxford Exchange, since it is a brand and a destination that has already made a very strong mark in Tampa. It is also a brand and a destination that we are regular consumers of, so we brought our own enthusiasm for the brand to this research.’ Iles added ‘Oxford Exchange has drawn such a broad and diverse audience since it opened in late 2012, and we were pleased to design a custom quantitative research study that dimensionalized the guests and users and provided valuable data-driven insights for this very unique establishment.’

Oxford Exchange is an inspired shopping and dining destination in the downtown Tampa area, showcasing the best of the contemporary and classic through thoughtfully curated food, goods and programming. Drawing from the architecture, feel, and use of English shops and clubs, the multi-use venue is designed to fulfill a diverse range of needs, from coffee to conversation, through a series of innovative spaces, including the Bookstore, Shop, Dining Room, Atrium with coffee and tea bars, and Commerce Club–a collaborative working space with individual stations and fully equipped private meeting rooms available to members. Oxford Exchange attempts to promote open and civil conversations, the exploration of literature, the benefits of shared meals and drinks, and curated retail products, and it provides a home for business. For more information, visit Oxford Exchange online at

To learn more about Study Hall’s expertise in customer profile and segmentation research or other custom qualitative or quantitative research, or our innovative range of online- and blog-based research techniques–or to request case studies for any of our broad range of retail, dining or other clients–contact us at 813.849.4255, x203 or email us through our website at