Study Hall Research starts 2017 on strong note with January revenues up 21% and contracted engagements up vs. year ago

Study Hall Research today reported an increase in revenue for January of 2017 versus the same period a year ago.  For the month, revenue continued the same steady growth that the firm has shown in 2015 and 2016, increasing 21% over the same month in 2016.  For the first months of 2017, Study Hall has contracted new client engagements at a rate of more than one per week, with 7 contracted engagements booked in January.  These engagements include the following:

  • For Checkers & Rally’s Drive-In Restaurants, Inc. (Tampa, FL), a series of three separate rounds of qualitative Baccalaureate Groups® for strategic food development and taste-testing. (
  • For national daytime café brand First Watch (Sarasota, FL), a comprehensive online quantitative consumer preference study focused on a growing market region for the company. (
  • For managed care client WellCare (Tampa, FL), qualitative group studies in the Medicare and Medicaid spaces in the California market. (

Regarding this revenue growth, Rodney Kayton (Managing Partner, Study Hall) said ‘We’re very grateful to start the year on such a positive note, and we are fortunate to be able to continue providing primary marketing research to a growing range of new and existing clients. January has given us good momentum, and we look forward to building on that success throughout the year.”

Study Hall Research provides B2C and B2B clients with a range of full-service and custom marketing research consulting services–from traditional qualitative and quantitative methods to non-traditional and emerging research as diverse as deep-immersion ethnography to shopper behavior studies to synchronous and asynchronous digital research. To request case studies for any of our broad range of qualitative and quantitative custom research–contact us at 813.849.4255, x203 or email us through our website at