January proves to be ‘food & drink’ month for Study Hall Research, as year starts off with strong slate of food-related research

Study Hall Research today reported a very strong start for CY2018, with 9 new engagements inked during the first 28 days of January.

Interestingly, all 9 new assignments were for food- or restaurant-related clients—making January ‘Food Month’ at Study Hall!  Regarding this interesting alignment of client research challenges, Rob Iles (Partner – Managing Director, Study Hall) said, ‘Study Hall Research has a very deep and broad range of primary market research for food-related clients, so it is no surprise that we have been contacted for so many different engagements in January alone.  However, it is unusual that our entire first month of 2018 turned out to be food-related research!  Time will tell if the rest of the year continues with monthly ‘client themes!’  If so, stay tuned for healthcare month, travel & leisure month, Medicare & Medicaid month, real estate development month, or other months that reflect these—our core areas of expertise!’

This strong business showing for the quarter was driven by a number of new primary market research assignments in food areas including pre-packaged foods and snack taste-testing; quick service and delivery pizza product development; QSR taste testing; QSR strategic development; supermarket shopper habits; food packaging; beverages and soft drinks; and more.

Study Hall Research provides B2C and B2B clients with a range of full-service and custom marketing research consulting services–from traditional qualitative and quantitative methods to non-traditional and emerging research as diverse as deep-immersion ethnography to shopper behavior studies to synchronous and asynchronous digital research. To request case studies for any of our broad range of qualitative and quantitative custom research–contact us at 813.849.4255, x203 or email us through our website at www.StudyHallResearch.com/contact.